Fender Debuts 3 New Artist Models at SNAMM

HOLLYWOOD, Calif. (June 28, 2018)—Fender Musical Instruments Corporation (FMIC) today announced the expansion of its artist signature electric guitar and bass offerings at Summer NAMM 2018 in Nashville, Tenn. Catering to seasoned players across genres, new additions include: the Flea Jazz Bass® Active, Albert Hammond Jr. Stratocaster®, Jimi Hendrix Stratocaster, and Johnny Marr Jaguar® in Lake Placid Blue. These artist-inspired models come off the heels of this month’s introduction of the Player Series, an all-new, accessibly priced line of electric guitars and basses for aspiring players who represent the future of guitar.

 

Launching in Summer and Fall 2018 is an expansion of Fender’s artist signature line with three new models—Flea Jazz Bass Active, Albert Hammond Jr. Stratocaster and Jimi Hendrix Stratocaster ($874.99—$1,799.99). In addition to these three new models, the Johnny Marr Jaguar, originally released in 2012, is being released in a new color—Lake Placid Blue.

 

“The artist signature electric guitar and bass models we’re unveiling at Summer NAMM are both dynamic and eclectic in style and musical taste—spotlighting top players, from Albert Hammond Jr. and Flea of the Red Hot Chili Peppers to Johnny Marr and Jimi Hendrix,” said Justin Norvell, SVP Fender Products. “Our second artist signature active bass with Flea was designed to complement the Shell Pink Flea Jazz Bass—a reproduction of his beloved recording bass we recreated with him in 2016. This new active model is a complete 180 from the super vintage-style of the other; it’s hyper-modern and ready for the stage. Albert Hammond Jr. helped bring the Stratocaster back to the fore in the early 2000s. He has a keen melodic sense and rhythmic playing style that we wanted to honor—as a member of a huge, stadium-level band in the past 20 years—The Strokes—and as a solo artist, who puts out great records.”

 

“We’re also adding new colors to two of our most successful artist signature models, the Johnny Marr Jaguar and the Jimi Hendrix Stratocaster, which will be offered in Pantone’s Color of the Year, Ultra Violet,” he added. “Johnny's a fan and collector of guitars in ‘60s era vintage colors and we’re always making him one-offs of his signature model in those unique colorways—like Lake Placid Blue; and when he plays them live, the phone starts to ring with fans asking for them.”

 

These highly collectible Artist Signature models ($874.99$1799.99), include:

Flea Active Jazz Bass Front - Satin Shell Pink_preview.jpeg

 

  • Flea Jazz Bass Active – $1,699.99 (Launching October 2018) sports a satin finish with matching headstock. The custom-shaped Jazz Bass body and a hot Fender humbucking pickup with an Aguilar OBP-1 18-volt preamp allows this bass to crank out massive output, perfect for pounding a stadium with the power of funk. The brainchild of Flea and Fender Custom Shop Master Builder Jason Smith, also a Flea/Red Hot Chili Peppers fan and bass player himself—this is the bass Flea plays live in concert.

 

Albert Hammond Jr Signature Stratocaster - Olympic White_preview.jpeg
  • Albert Hammond Jr. Stratocaster$874.99 (Launching October 2018) is a1985 reissue of a ‘72 Strat® with a unique touch. It features replicated Hammond Jr. customized pickups switching: pickup switch position four activates the neck and bridge pickups in tandem, while positions one and three are reversed from the traditional layout. Hammond Jr.’s signature graces the back of the large ‘70s-style headstock, while other ‘70s-inspired features include bullet truss rod nut, 3-bolt “F”-stamped neck plate with period-correct Micro-Tilt™ adjustment and a ‘70s-era logo.

 

  • Jimi Hendrix Stratocaster$899.99 (Launching Fall 2018) gives players the same fiery tone and playing feel. Full of incendiary vintage tone and classic style, this extraordinary instrument features signature touches and unique appointments based on his distinctive “flipped-over” guitars. A trio of unsurpassed American Vintage ‘65 single-coil pickups includes a reverse-slant bridge pickup, producing uniquely inspiring tone with tight, warm sound and enhanced upper harmonics and definition. The highly versatile 9.5”-radius “C”-shaped maple neck with medium jumbo frets offers a flatter playing surface. The Jimi Hendrix Stratocaster is offered in 3 Color Sunburst and Ultra Violet (limited edition in 2018)—Pantone’s “Color of the Year” for 2018.  
Johnny Marr Jaguar Front - Lake Placid Blue_preview.jpeg

 

  • Johnny Marr Jaguar$1,799.99 (Launching Summer 2018) is based on Marr’s modified 1965 Jaguar. Originally launched in 2012, the Johnny Marr Jaguar—one of Fender’s more successful signature models—is getting a limited run in a new ‘60s vintage-era color: Lake Placid Blue, which coincides with the release of his new album, Call The Comet. Dual custom-wound Bare Knuckle® Johnny Marr single-coil pickups crank out incisive tone that’s just the thing for slashing through a sonically dense mix. Also featured are a four-position blade pickup, thicker tone and higher output, dual upper-horn slide switches, and a 7.25”-radius rosewood fingerboard with 22 vintage-style frets.  

 

For Artist Signature product descriptions of each model, click here; and product images, click here.

 

Also new to Fender’s electrics lineup in Summer 2018 is the Player Series. Respecting Fender’s heritage while maintaining an innovative spirit, the Player Series blends authentic Fender tone, sound and style with a modern edge that’s versatile enough to handle any style of music. The Player Series is the long-awaited successor to the Fender Standard Series and sets a new benchmark for quality and performance, with upgraded and cool updated features, including: new pickups for legendary vintage tones heard on some of the world’s most influential records; updated body radii for improved comfort and feel; 22-fret necks for extended range; upgraded bridges for improved performance and easier setup; as well as new colors, the classic logo and “F”-stamped neck plate for a more authentic Fender look. These guitars are the best the brand has built in the $649.99—$774.99 price range, with the often imitated, but never duplicated iconic Fender sound, feel, and classic look that’s helped shape popular music for more than 70 years. With 94 SKUs across 21 models and hero colors including Sage Green, Polar White, Tide Pool, Butter Cream, and Sonic Red, artists and players can express themselves in limitless ways.

 

To learn more about the Fender Player Series and the celebration of music, watch the launch video here. Access more information on each model and series product images here. For a step-by-step breakdown and demo of the Player Series, click here.

 

Fender’s new electric guitar and bass offerings will be available at local dealers and on www.Fender.com.

 

For technical specs, additional information on new Fender products and to find a retail partner near you, visit www.fender.com. Join the conversation on social media by following @Fender.

Joseph Rubenstein